• What is digital marketing, and why is it important for businesses?
• The shift from traditional to digital marketing methods.
• Core components of a digital marketing strategy (SEO, social media, content marketing, PPC, etc.), with AI tools for performance analysis and optimization.
• Digital marketing career paths and growth opportunities.
• Case studies of successful digital marketing strategies, utilizing AI for insights into market trends.

• Overview: Learn the principles of content marketing and how to create engaging, relevant content that attracts and retains customers.
  Key Learnings:

  • Different types of content (blogs, videos, infographics, etc.) and when to use them.
  • How to build a content strategy that aligns with business goals, using AI to analyze audience preferences and optimize content delivery.
  • Creating content calendars and maintaining consistent communication across platforms, with AI tools for scheduling and performance tracking.
  • Understanding customer personas and how content marketing caters to their needs, supported by AI-driven insights into consumer behavior.

• Overview: Gain hands-on experience in creating visual content for digital platforms using easy-to-learn tools like Canva and PiktoChart.
  Key Learnings:

  • Basics of graphic design for marketing: color schemes, fonts, and layout.
  • Designing banners, logos, and social media images with the aid of AI for design suggestions and enhancements.
  • Practical exercises in creating professional-looking visuals for various platforms, leveraging AI tools for quick design iterations.
  • Importance of visual content in digital marketing strategies, including how AI can optimize visuals for engagement.

• Overview: Learn to create Ebooks as part of your digital marketing strategy and use them as lead magnets.
  Key Learnings:

  • How E-books can be used for lead generation and customer engagement, utilizing AI to identify trending topics and keywords.
  • Different classifications and styles of E-books for various audiences.
  • Practical exercises in designing, publishing, and promoting E-books, with AI tools for layout and formatting assistance.
  • Techniques to optimize E-books for SEO and conversion, including AI-driven keyword analysis and recommendations.

• Overview: Master the essentials of video marketing, from scriptwriting to content creation and distribution.
  Key Learnings:

  • Importance of video content in brand building and customer engagement.
  • Types of videos: promotional, educational, testimonials, etc.
  • Scriptwriting and storyboarding for video marketing, using AI tools for content optimization and audience analysis.
  • Tools and techniques for creating engaging videos that convert, including AI-enhanced editing software for improved production quality.

• Overview: Build and optimize a YouTube channel for marketing purposes, growing a loyal audience.
  Key Learnings:

  • Setting up and optimizing your YouTube channel for branding.
  • Best practices for video SEO (titles, tags, descriptions), with AI tools to suggest optimal keywords and strategies.
  • Content creation strategies that engage viewers and encourage subscriptions, informed by AI-driven analytics.
  • Analyzing YouTube analytics to optimize channel performance, leveraging AI for deeper insights into viewer behavior.

• Overview: Understand how to capture leads online and nurture them through the marketing funnel.
  Key Learnings:

  • Introduction to lead generation and why it’s critical for business growth.
  • Tools and methods for capturing leads (e.g., Google Forms, landing pages, lead magnets), utilizing AI to enhance form efficiency and user experience.
  • Strategies for converting leads into sales, with AI tools to analyze lead behavior and improve conversion rates.
  • Practical exercises in building lead generation forms and tracking conversions, employing AI for real-time performance analytics.

Overview: Learn how to build a professional website from scratch using WordPress or other CMS platforms.
Key Learnings:

• Buying and setting up a domain and hosting.
• Installing WordPress, selecting themes, and customizing the website, with AI tools that suggest theme compatibility and design improvements.
• Building different types of web pages (home page, product page, blog, etc.) using AI-driven layout suggestions for enhanced user experience.
• Practical exercises on creating functional websites optimized for user experience, utilizing AI analytics to track visitor interactions and improve design.

Overview: Set up an e-commerce store and manage product listings.
Key Learnings:

• Choosing and customizing e-commerce platforms, employing AI to recommend platforms based on business needs and goals.
• Setting up product feeds and integrating payment gateways, with AI tools to streamline inventory management and order processing.
• Understanding the essentials of online store management (inventory, shipping, etc.), utilizing AI for demand forecasting and customer behavior analysis.
• Practical exercises in building and optimizing e-commerce stores, incorporating AI-driven insights for pricing strategies and product recommendations.

Overview: Discover how to create and automate effective email marketing campaigns that drive sales and engagement.
Key Learnings:

• Importance of email marketing in a digital strategy, enhanced by AI algorithms that predict the best times to send emails for maximum open rates.
• Tools for managing email lists and creating automated email sequences, leveraging AI for segmentation and personalization.
• Writing compelling emails that drive clicks and conversions, with AI tools to analyze subject lines and content performance.
• Building "lead magnets" and opt-in forms to grow your email list, utilizing AI to optimize form design and user engagement.

Overview: Learn how to attract customers through valuable content and personalized experiences rather than traditional outbound marketing methods.
Key Learnings:

• The inbound marketing methodology (Attract, Engage, Delight), incorporating AI to analyze user behavior and tailor marketing efforts.
• Creating magnetic content that pulls in your target audience, supported by AI insights into trending topics and customer interests.
• Building content calendars and repurposing content across platforms, with AI tools for scheduling and content optimization.
• Implementing inbound marketing strategies with SEO, blogs, social media, and email, using AI for SEO keyword research and performance tracking.

Overview: Develop writing skills focused on creating effective web content that drives traffic and conversions.
Key Learnings:

• Elements of successful blog posts and web pages, enhanced by AI tools that suggest improvements for readability and engagement.
• SEO principles for writing web content that ranks well on search engines, using AI for keyword optimization and competitor analysis.
• Techniques for marketing blog posts across social platforms and email, with AI analytics to track performance and refine strategies.
• Practical exercises in writing, editing, and optimizing blog posts, utilizing AI for grammar and style enhancements.

Overview: Learn how to set up and use Google Analytics, Google Search Console, and Tag Manager to monitor website traffic and user behavior.
Key Learnings:

• Introduction to Google Analytics, Google Search Console, Tag Manager, and how they track web performance, with AI tools for data visualization and reporting.
• Setting up and configuring analytics, Google Search Console, and Tag Manager for your website, incorporating AI to automate tracking setups.
• Understanding key metrics, traffic sources, bounce rates, conversions, utilizing AI to predict trends and user behavior based on collected data.
• Practical exercises in analyzing traffic reports and generating insights, employing AI-driven analytics for deeper understanding and strategic planning.

Overview: Learn the power of persuasive writing and how to craft compelling headlines and ad copy that convert.
Key Learnings:

• How to write attention-grabbing headlines for websites, ads, and emails, using AI tools that analyze headline effectiveness.
• Using power words and emotional triggers in copywriting, supported by AI-generated suggestions tailored to target audiences.
• Templates for writing ad copy that sells, enhanced by AI insights into market trends and consumer preferences.
• Practical exercises in crafting high-converting copy, utilizing AI to analyze and refine drafts for optimal impact.

Overview: Discover how to create and optimize landing pages that drive conversions for your business.
Key Learnings:

• Structuring landing pages for maximum conversions, with AI tools that provide layout recommendations based on user behavior.
• Crafting compelling offers, guarantees, and bullet points, using AI to test variations and determine what resonates best with users.
• Integrating social proof and calls-to-action to boost clicks, leveraging AI analytics to understand user interactions and optimize accordingly.
• Practical exercises in creating and testing landing pages, employing AI-driven A/B testing to refine designs and increase conversion rates.

Overview: Dive deeper into Google Analytics and Google Search Console with advanced tools like Google Tag Manager, event tracking, and conversion attribution.
Key Learnings:

• Using Google Tag Manager for tracking user interactions, with AI tools to automate event tracking setups.
• Setting up custom metrics, events, and dimensions, leveraging AI to identify key performance indicators.
• Analyzing multi-channel attribution and understanding customer journeys, utilizing AI for data correlation and insights.
• Practical exercises in setting up and interpreting advanced analytics reports, employing AI to visualize data and identify trends.

Overview: Explore the psychology behind customer decisions and how to use neuromarketing principles in your campaigns.
Key Learnings:

• Emotional and motivational marketing techniques, supported by AI analysis of consumer sentiment.
• How to empathize with customer pain points and desires, utilizing AI-driven customer feedback analysis.
• Using pricing psychology to drive conversions (e.g., pricing at Rs99 vs. Rs100), with AI tools to simulate pricing scenarios.
• Practical exercises in creating persuasive marketing content, guided by AI insights into effective messaging.

Overview: Master the art of copywriting by learning advanced techniques to write for different audiences and platforms.
Key Learnings:

• Difference between content writing and copywriting, aided by AI tools for style and tone adjustments.
• Crafting a customer avatar to tailor your messaging, using AI to analyze customer demographics and preferences.
• Writing persuasive copy that resonates with your audience's emotional triggers, enhanced by AI suggestions for impactful phrases.
• Practical exercises in writing for websites, emails, and ads, leveraging AI tools to refine and optimize copy.

Key Learnings:

• Building a Social Media Presence: Strategies for creating engaging profiles on various platforms, utilizing AI analytics to assess profile effectiveness.
• Content Creation and Curation: Best practices for developing high-quality, shareable content, with AI tools that suggest trending topics and content formats.
• Engagement Strategies: Organic tactics to increase follower engagement and build community, supported by AI for analyzing engagement metrics.
• Utilizing AI in Organic Marketing: Leveraging AI tools for content creation and audience analysis to improve engagement.

Practical Exercises: Creating and optimizing organic social media posts, developing a content calendar, and running engagement campaigns using AI insights

Key Learnings:

• Introduction to Social Media Advertising: Overview of paid advertising on platforms like Facebook, Instagram, LinkedIn, and Twitter, with AI insights on audience behavior.
• Setting Up and Optimizing Campaigns: Creating targeted ad campaigns based on audience segmentation, enhanced by AI-driven targeting recommendations.
• Monitoring and Analyzing Ad Performance: Tools for tracking campaign metrics and KPIs, using AI to interpret reports and make data-driven decisions.
• Utilizing AI in Paid Marketing: Implementing AI for ad targeting and optimization, employing machine learning to predict audience behavior and improve ROI.
• Practical Exercises: Running paid ad campaigns and analyzing their effectiveness, developing strategies for improving ad performance and return on investment, guided by AI insights.

Overview: Gain in-depth knowledge of on-page and off-page SEO techniques that improve your website's visibility on search engines.
Key Learnings:

• How search engines work and how to optimize content for ranking, utilizing AI for keyword research and content suggestions.
• On-page SEO: optimizing meta tags, images, and site structure, with AI tools that analyze on-page performance.
• Off-page SEO: link building strategies, social signals, and local SEO, supported by AI analytics for backlink opportunities.
• Practical exercises in keyword research, content optimization, and backlink building, leveraging AI tools for tracking progress and results.

Overview: Learn to create, optimize, and manage Google Ads campaigns to drive traffic, leads, and conversions. This module covers everything from campaign setup to advanced strategies for search and display advertising.
Key Learnings:

• Campaign Setup and Optimization: Create and optimize Google Ads campaigns, select effective keywords, and write compelling ad copy, using AI for keyword recommendations.
• Maximizing ROI: Use bidding strategies, improve ad quality scores, and optimize landing pages to boost conversions, with AI analysis for performance forecasting.
• Performance Analysis: Analyze campaign data using key metrics to make data-driven decisions, employing AI to identify patterns and areas for improvement.
• Advanced Strategies: Implement techniques like remarketing, responsive ads, and conversion tracking for enhanced targeting and effectiveness, guided by AI analytics.
• Practical Exercises: Hands-on tasks include setting up campaigns, optimizing ads, and analyzing performance to improve ROI, utilizing AI insights throughout the process

Overview: Learn to drive sales and earn commissions through affiliate partnerships.
Key Learnings:

• Basics of affiliate marketing and key players, utilizing AI to identify profitable affiliate programs based on market trends.
• Selecting and evaluating affiliate programs, with AI tools that analyze program performance and potential ROI.
• Creating effective content and optimizing for SEO, using AI for keyword suggestions and content optimization.
• Driving traffic through social media and paid ads, supported by AI for targeting and audience insights.
• Managing legal and ethical considerations in affiliate marketing.
• Practical exercises: Set up an affiliate site, create content, and analyze performance, leveraging AI to track and optimize results.

Overview: Build and maintain a positive online reputation for individuals and brands.
Key Learnings:

• Understanding the importance of ORM, enhanced by AI tools that monitor brand mentions and sentiment analysis.
• Tools for monitoring online presence, utilizing AI to automate reputation tracking.
• Strategies for building a positive image, supported by AI analytics to identify strengths and weaknesses in branding.
• Responding to negative feedback and crisis management, with AI recommendations for effective response strategies.
• Legal and ethical issues in ORM.
• Practical exercises: Conduct an online reputation audit and develop a crisis response plan, leveraging AI for scenario analysis.

Overview: Explore the impact of artificial intelligence on digital marketing strategies.
Key Learnings:

• Introduction to AI concepts in marketing, including its applications in data analysis and consumer insights.
• Using AI for data analysis and predictive insights, enhancing marketing strategy effectiveness.
• Personalization and optimizing customer experiences with AI, utilizing machine learning algorithms for tailored content delivery.
• Integrating AI-driven chatbots for customer support, improving response times and user satisfaction.
• Leveraging AI for content creation and curation, supported by tools that suggest topics and optimize content for engagement.
• Utilizing AI in ad targeting and optimization, employing algorithms to refine audience targeting and ad spend efficiency.
• Understanding ethical considerations and challenges of AI in marketing.
• Practical exercises with AI tools in marketing campaigns, exploring real-world applications and outcomes.